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Digitalizing the passenger experience with mobile keys. Read how Attica Group uses FLEXIPAX mobile cabin keys and its team’s account of passenger experience and key-distribution operations.

Client
Attica Group, a leader in Greek coastal passenger shipping
Cabin locks
BLE locks from ASSA ABLOY Vingcard and SALTO
Integration
FLEXIPAX open API with internal and partner reservation channels
Key delivery
Email and/or SMS, based on passenger preference

About Attica Group: A Legacy of Excellence

With a 30-year presence on Greek and international seas, Attica Group leads the Greek coastal passenger shipping sector and is among the largest ferry companies in the world.

Attica Group constantly pioneers and sets new standards in passenger shipping.

Its innovative approach, combined with an emphasis on ship designs that meet the requirements of the green transition while adapting to the evolving needs of passengers, as well as the provision of high-quality services by specialized staff, shapes unique travel experiences.

Attica Group mobile key on a passenger phone

FLEXIPAX is intuitive, easy to use, and has significantly helped Attica Group save valuable time while enhancing our guest experience. The team is exceptionally responsive, particularly during onboarding and when addressing any questions.

George TzanosSenior Manager, IT Security & Compliance, Attica Group

Attica Group and FLEXIPAX: Revolutionizing the Maritime Digital Experience

Attica Group has positioned itself at the forefront of maritime innovation by implementing a comprehensive digital transformation of the passenger journey. In partnership with FLEXIPAX, they've pioneered the industry's first fully integrated mobile access solution, setting new benchmarks for convenience and security in ferry transportation.

This strategic collaboration combines Attica Group's extensive deep maritime expertise with FLEXIPAX's cutting-edge digital key technology, creating a seamless passenger experience from booking to disembarkation. The implementation enables contactless cabin access via passengers' smartphones, eliminating the need for traditional keycards while enhancing security through advanced encryption protocols.

Performance metrics demonstrate the initiative's success, with passenger satisfaction scores increasing by double digits and improvements in operational efficiency across boarding procedures and cabin management. The system's analytics capabilities provide Attica with valuable passenger behavior insights, enabling data-driven service optimization and creating new revenue opportunities through personalized offerings.

By deploying this innovative technology across its fleet, Attica Group has established itself as the digital leader in the Mediterranean ferry sector, successfully combining maritime tradition with technological innovation to deliver an enhanced passenger experience.

The challenge

Challenges Faced Before Implementing FLEXIPAX Marine Digital Keys

Operational Inefficiencies

  • Time-intensive physical keycard distribution creating passenger bottlenecks during boarding
  • Manual reissuance procedures for cabin changes or itinerary modifications
  • Staff resources diverted to key management rather than enhancing passenger experience
  • No automated pathway from booking confirmation to cabin access provisioning

Hardware Limitations

  • Substantial capital investment in cabin retrofitting for RFID lock installation, along with keycard encoders, printers, and associated equipment
  • Ongoing maintenance costs for physical access infrastructure

Passenger Experience Drawbacks

  • Frustration from lost or demagnetized cabin keycards requiring replacement
  • Inconvenience of carrying physical keys during onboard activities
  • Disrupted digital journey when transitioning from online booking to physical access credentials

Competitive Disadvantage

  • Inability to match hospitality industry standards for digital guest experiences
  • Limited data collection on cabin access patterns and passenger behaviors
  • Missed opportunities for digital service integration and personalization
Attica Group integration: lock providers ASSA ABLOY Vingcard and Salto, FLEXIPAX marine digital keys, port, internal and external reservation systems (Hogia, Oracle) and the passenger
Hybrid transformation: lock providers, FLEXIPAX, the port and Attica’s reservation systems connected for the passenger.

The solution

Solution provided: Seamless Implementation with Minimal Infrastructure Upgrades

Leveraging Existing Hardware

  • Compatible with latest BLE lock infrastructure from ASSA ABLOY Vingcard and SALTO, eliminating fleet-wide replacement costs
  • Selective BLE upgrades to specific vessels rather than complete system overhaul
  • Preservation of existing security framework while enhancing digital capabilities

API-Driven Integration

  • Rapid deployment through FLEXIPAX's open API architecture
  • Seamless connection to existing reservation and passenger management systems
  • Minimal development resources required for full system integration

Technical Simplicity

  • Straightforward implementation process requiring limited IT resources
  • Automatic synchronization between booking confirmation and digital key issuance
  • Real-time access credential management across the entire fleet

Immediate Operational Benefits

  • Instant digital key distribution to passengers upon booking confirmation
  • Elimination of manual key management processes
  • Streamlined cabin reassignment without physical key reissuance requirements

The Digital Key Flow with FLEXIPAX

Digital Key Flow: from booking to cabin access

  1. Booking and generation

    Passenger reservation automatically triggers digital key creation in the booking system without additional steps.

  2. Flexible distribution

    Keys are delivered instantly via email and/or SMS based on passenger preference.

  3. Cabin access

    Passenger uses smartphone as their cabin key, with automatic activation at boarding time and real-time updates for any itinerary changes.

Key Takeaway

The implementation of FLEXIPAX at Attica Group delivered several key benefits:

  • Streamlined System Integration

    FLEXIPAX's open API architecture enabled seamless connections with Attica's existing booking infrastructure while simultaneously integrating with lock providers such as ASSA ABLOY Vingcard, requiring minimal development resources.

  • Unified Booking Ecosystem

    Regardless of reservation origin through Attica's internal systems or external partners, the FLEXIPAX API provided consistent digital key generation and distribution, maintaining a cohesive passenger experience across all booking channels.

  • Technical Flexibility

    The platform's vendor-agnostic approach eliminated compatibility concerns, allowing Attica to preserve investments in existing lock hardware while enhancing digital capabilities fleet-wide without disruptive equipment overhauls.

  • Operational Efficiency

    Automatic digital key provisioning eliminated manual distribution processes, reducing passenger boarding congestion and freeing staff resources to focus on enhancing other aspects of the passenger experience.

  • Enhanced Data Capabilities

    Integration between booking and access systems created new opportunities for data-driven insights, enabling Attica to analyze passenger behavior patterns and optimize onboard service offerings.

Overall, FLEXIPAX’s implementation has transformed Attica Group’s passenger experience from booking to disembarkation, establishing a new digital standard in maritime travel while simultaneously improving operational efficiency and creating opportunities for data-driven service enhancements.

What should another operator assess before rollout?

FLEXIPAX connects booking systems, mobile-key delivery and compatible cabin locks for cruise and ferry fleets. Review the locks, software, reservation systems and passenger apps on each vessel before agreeing a rollout. Plan cabin changes, reception support and physical-keycard fallback with the operations team.

Review API and SDK integration options and cabin-lock compatibility with your technical team.

Related digital key solutions: explore FLEXIPASS digital key solutions for hospitality.

Your vessel. The next step.

Share your vessel or fleet size, cabin-lock model, reservation system and passenger app. The demo covers compatibility, API or SDK integration, key delivery and physical-keycard fallback.

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